“What Should We Budget?”
This is a question, as a designer and business owner, that I’ve been answering for a number of years. It’s never an easy question to answer, and it’s especially not easy when it comes to wedding stationery.
Why is it so hard to figure out a budget? To be honest, I blame Pinterest! Yes, Pinterest is full of absolutely gorgeous wedding invitations. There is no doubt about that. With Pinterest, however, you’re seeing a wide variety of invitations that have everything from gold reflective ink, die cut overlays, custom calligraphy on envelopes, rhinestones, lace, twine… the list goes on and on. It’s easy to fall in love with these designs and see yourself having them – without realizing that they may set you back $8-$20 per invitation suite. If you have 100 guests, that can add up real fast.
Where to start when it comes to your budget? A good place is your venue. If you’re planning an extravagant wedding, you’re going to want your invitation set to match. Remember, the wedding stationery is your guest’s first impression of what your wedding is going to be like. Having a backyard, rustic, party type of wedding? You’re going to go with something a bit less formal. Secondly, consider the number of guests you are inviting. If you plan of having 80 guests in attendance, you should order 100 invitations. A good rule of thumb to follow is ordering 25% more invitations than you require. You can’t control some getting lost in the mail, someone that may have been forgotten on your guest list, and having a couple left over as a keepsake.
The idea of wedding stationery can be very overwhelming, especially when it comes to “What I Want” vs. “What I Can Afford”. I usually suggest to my clients to reserve 2% of their wedding budget to wedding invitations. The Bridal Association of America estimates that couples on average spend $659 on wedding invitations and reply cards. (I can’t find a similar statistic for Canada, so please leave it in the comments if you can!) That doesn’t include ceremony stationery or the cost of postage. Keep in mind that you can still get affordable, quality designed invitations that fit any budget. Do your research, and don’t forget that just like everything in life, you get what you pay for. If someone is offering a pocket fold invitation set with rhinestones and lace for $3 a set, you’re probably not going to be happy with them.
“Invitation Info” is an ongoing series that will explore the ins and outs of wedding invitations, rsvps, ceremony stationery and lots more. Stay tuned for lots of articles similar to this one!